Forsta Acquires Collaboration Platform HelloIgnite.

MANews-(C)2009-2022

New York-based market research company Forsta has acquired Minnesota, US-based HelloIgnite, a collaboration platform which enables companies to collect, share, and manage innovative ideas from employees, the company said.

Terms of the transaction were not disclosed.

HelloIgnite fosters innovation and identify opportunities for company growth, organised through a centralised technology platform that works across hybrid workplaces and time zones.

HelloIgnite's technology enables organisations to simultaneously strengthen their Customer Experience and Employee Experience.

By leveraging employee feedback on customer relationships, businesses are able to reduce revenue churn and empower employees to feel engaged and appreciated for their contributions.

Forsta, a Press Ganey company, is a provider of market research...

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