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GrubMarket Acquires Salix Fruits in Argentina.

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Vincent

MANews-(C)2009-2022

US-based food technology company GrubMarket has completed the acquisition of Buenos Aires, Argentina-based fresh fruit importer and exporter Salix Fruits, the company said.

Salix Fruits offers a portfolio of produce items ranging across apples, lemons, oranges, tangerines, pears, grapes and others.

The company has hundreds of growers in more than 20 countries and serves over 450 customers across 50 countries worldwide, including Argentina, Chile, Brazil, South Africa, Spain, India, and the US.

Founded nearly 10 years ago by fresh fruit industry veterans Juan González Pita and Luis Elortondo, Salix Fruits is still managed by Pita, alongside Alejandro Moralejo (CEO) and Daniel Calvo (CFO).

After the acquisition, the business will continue to be managed by its current experienced and mission-driven leadership team.

As a part of GrubMarket's portfolio, Salix Fruits will now utilize GrubMarket's proprietary WholesaleWare software suite, the company's software-as-a-service platform that provides food industry wholesalers and distributors with financial management, sales capabilities, online ordering, inventory management, lot...

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