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GTCR, Dreamscape Invest in Ad Intelligence Firm Standard Media Index.

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MANews-(C)2009-2022

US-based private equity firm GTCR has made a strategic investment in global advertising intelligence company Standard Media Index through its portfolio company Dreamscape, Inc, a partnership with marketing technology veterans Scott Knoll, David Hahn and Michael Iantosca, the firm said.

Financial details of the transaction were not disclosed. As part of the transaction, SMI's chief executive officer, James Fennessy, will step down from his current position and will become a member of Dreamscape's board of directors and remain a consultant to the business.

Knoll will assume the role of chief executive officer of SMI, effective immediately.

SMI is a provider of advertising data and insights to media marketplace participants. SMI's innovative platform makes it possible for the marketing industry to have a real-world view into advertising spend, ad revenue, media pricing and future-booked commitments.

The company's data-driven intelligence approach creates clear, granular and easy-to-use data sets for clients and agency partners to leverage in determining media mix models, competitive share of spend and pricing benchmarks.

SMI has office locations in New York, London, Madrid, Sydney and Toronto, providing global data...

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