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Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale.

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Vincent

MANews-(C)2009-2021

US-based partnership automation specialist Impact has acquired analytics and automation platform Affluent, the company said.

Affluent is designed to help agencies manage partnership programs for brands at scale.

This acquisition, the second for Impact in 2021, furthers Impact's investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.

As Google (NASDAQ: GOOGL) and Apple (NASDAQ: AAPL) move to phase out third party cookies and the IDFA (identifier for advertisers), brands have increasingly turned to partnerships as an alternative to reach consumers in a more authentic and effective way.

Impact has built an all-encompassing partnership automation solution for brands and publishers, and has acquired Affluent to further expand its Partnership Cloud solution for agencies who manage partnership programs on behalf of brands.

Affluent enables agencies to aggregate affiliate data from multiple networks and...

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