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InMobi Acquires US Based Advertising and Data Firm Pinsight Media.

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Vincent

MANews-(C)2009-2018

18 October 2018 - US-based InMobi, a provider of enterprise platforms for marketers, has acquired of Pinsight Media, the mobile data and

advertising firm formerly wholly owned by US mobile telecommunications firm Sprint (NYSE: S), the company said.

Terms of the deal were not disclosed.

This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.

Pinsight Media is a mobile data and brand intelligence company that works with leading US telcos and advertisers across verticals including consumer goods, retail, entertainment and finance.

It offers a suite of advertising products and services that help businesses uncover new audiences, discover new market opportunities and define more effective customer engagement strategies.

Consumers have very high expectations of how brands engage with them from discovery to purchase and consumption.

The acquisition of Pinsight builds on InMobi's enterprise platforms and enables CMOs to deliver on consumer expectations through improved customer understanding for superior targeting, engagement and retention.

By combining network-level mobile data with data from mobile applications and mobile web browsers, InMobi, through the acquisition of PinSight Media, will provide CMOs an integrated end-to-end view of consumers, surpassing other platforms in the industry.

The Pinsight Media acquisition also brings deep insights and a cutting-edge data management platform to the InMobi Marketing Cloud, providing enterprise marketers with a bridge between user behavior and an AI-powered marketing strategy.

As a result of this acquisition, InMobi will...

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