Your World of Legal Intelligence
 United Kingdom | +44 (0) 20 7284 8080

IQVIA software bridges the gap between life sciences companies and patients.

Document Cited in Related
Vincent

TELECOMWORLDWIRE-October 9, 2019-IQVIA software bridges the gap between life sciences companies and patients

(C)1994-2019 M2 COMMUNICATIONS http://www.m2.com

IQVIA(TM) (NYSE: IQV) has announced the launch of Orchestrated Patient Engagement (OPE), a new cloud-based software as a service (SaaS) solution that helps close the gap between life sciences companies and patients, the company said.

The OPE SaaS solution is powered by Belong.Life technology to allow life sciences customers to facilitate interactions and gain insights from patients who opt-in, assisting in the commercialization process.

IQVIA's OPE creates unique advantages and drives value throughout the commercialization process. For instance, OPE provides access to information for patients during the pre-launch phase, empowering life sciences customers to develop a deep understanding of patient needs. At launch, OPE delivers hyper-targeted awareness campaigns to patients who joined the program. For existing marketed therapies, OPE facilitates direct engagement to understand compliance patterns and drive adherence.

IQVIA OPE is designed to protect patients' data and provide transparency for its users, by involving patients in decisions about how their information might be used throughout the patient journey. Patients can choose to join and opt-out at any time. IQVIA OPE...

To continue reading

Request your trial
COPYRIGHT Normans Media Ltd.

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT