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K-Beauty Brand Aggregator B2LiNK Acquires Skincare Community App Picky Inc.

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MANews-(C)2009-2022

South Korea-based Korean beauty (K-Beauty) brands purveyor B2LiNK Corp and K-beauty-focused digital skincare community app Picky Inc have entered into a formal agreement for B2LiNK Corp. to acquire Picky with an anticipated close by end January 2022, the companies said.

B2LiNK has raised USD 23m since its 2014 founding.

This acquisition enables B2LiNK to bolster its position and global lineup of beauty brands and helps Picky to leverage B2LiNK's network and resources to further expand its strong community base and global reach.

As an online B2B K-Beauty platform based in Seoul, South Korea, B2LiNK specializes in identifying top K-Beauty companies with proven, innovative products and grooming them into global brands through retail and marketing leadership.

To date, B2LiNK has extended its portfolio to include seven brands that have surpassed USD 30m ARR in 2021.

Its brand business has grown more than 300% growth for the past two years, with 90% of their revenue coming from outside South Korea. Its flagship brand, is expected to wrap up a successful 2021 with USD 25m revenue and USD 4m...

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