Lux Research Acquires Canadian Predictive Anthropology Specialist MotivBase.
MANews-(C)2009-2022
US-based research and advisory firm Lux Research has acquired Toronto-based MotivBase, a company using predictive anthropology, natural language processing, and big data to drive contextual intelligence, the firm said.
The combination of Lux Research and MotivBase unites emerging technology and research with conversation-based insights to help leaders make the right innovation strategy decisions.
Since 2004, Lux Research has been helping companies detect emerging technologies, predict market trends and needs, identify and analyze competitive threats, and evaluate sustainable innovation opportunities. Lux Research's coverage is used by clients to make more informed, impactful, and...
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