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Made to Acquire Online Boutique, Independent Brand Platform Trouva.

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Vincent

MANews-(C)2009-2022

UK-based digital native home lifestyle brand Made.com Group plc (LSE: MADE) is acquiring UK-based Trouva, the group said.

Trouva is a platform to discover independent boutiques and brands offering customers a curated range of homewares, lifestyle and fashion products.

Launched in 2015 Trouva has its HQ in London.

The company has relationships with over 700 boutiques across Europe and has delivered to 34 countries worldwide this year.

Trouva will continue to operate as a standalone brand led by the current leadership team of Alex Loizou and Dimple Patel.

The acquisition of Trouva accelerates the group's strategic priorities, particularly around choice and reach.

On choice, the acquisition is expected to accelerate the expansion of homeware SKU count on MADE's curated marketplace, giving customers even more variety and newness.

On reach, the group anticipates leveraging Trouva's cross-border functionality to increase the distribution coverage for MADE's marketplace product offer.

Trouva has developed marketplace technology, which MADE plans to integrate into the group's existing marketplace tech stack, significantly enhancing functionality around dropship, carrier integration and inventory management.

The group intends to build out the existing Trouva tech hub in Portugal to create a new centre of excellence.

Integration of Trouva will be led by MADE chief technology officer Geert Engels, who has extensive experience in successfully integrating technology functions.

The acquisition will enable MADE to efficiently scale...

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