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Menstrual Disc Maker Flex Company Acquires Competitor Keela.

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MANews-(C)2009-2018

18 October 2018 - US-based menstrual disc maker The Flex Company has acquired competitor Keela LLC, the company said.

Keela designed a menstrual cup with a patented pull string stem, which launched on Kickstarter late 2017.

With this acquisition, The Flex Company will manufacture and fulfill pre-orders of Keela Cup and launch an enhanced version of the Keela Cup design named Flex Cup.

Both products are designed and manufactured in the United States.

With this new addition to their product offering, The Flex Company demonstrates their continued investment in technology and design for the benefit of women's health.

Their FLex menstrual disc is known for its unique features; it is a single use product that can be worn for up to 12 hours, including during intercourse.

Since launching in 2016, The Flex Company has claimed to more than double revenue every year.

The company recently raised USD 3.6m in funding from venture investors including BOW Capital, Quest Venture Partners, Halogen Ventures and Y Combinator, totaling USD7.9M funding to date.

The Flex Company is disrupting the USD 35bn dollar feminine care industry and started by creating the menstrual disc product category. They have broken away from competitors by doubling down on their strategy to leverage agile innovation to meet consumers' changing needs.

The Flex Cup is an evolved version of the Keela Cup and includes the same unique Release Ring design and body safe materials. The improvements have made Flex Cup a more refined product for customers at an affordable price.

Keela founder Jane Hartman AdamA(c) got the idea for a new cup because she has Ehlers-Danlos Syndrome, a connective tissue disorder that makes it hard for her to remove other menstrual cups.

AdamA(c), now an employee of The Flex Company, developed the Release Ring design in partnership with Keela co-founder Andy Miller, a longtime friend and seasoned medical device inventor.

Miller has also joined The Flex Company and will be leading its Research and Development team. AdamA(c) and Miller's unique menstrual cup design is unlike any product on the market because it...

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