New Sustainability Data: Brand Rating Reports.
M2 PRESSWIRE-October 26, 2023-: New Sustainability Data: Brand Rating Reports
(C)1994-2023 M2 COMMUNICATIONS
RDATE:26102023
Businesses can now access consumer perception data for 700+ brands in the UK, US, and Australia across 15+ categories to help them measure the return on sustainability investments.
Research platform Glow, the founding partner of the Social Responsibility Score (SRS), has released 700+ brand sustainability benchmark reports online. This extensive dataset covers the largest US, UK, and Australian brands across 15+ categories. The data has been made available through Glow's research publication store.
Report data
The sample reports provide insights into the sustainability performance of brands and their key competitors, utilizing SRS data. The SRS service captures consumer perceptions of brands' social, environmental, and governance behavior and can be used to measure any brand in 64 markets globally. In addition to consumers, SRS can be used to assess the views of other stakeholders, such as employees and investors.
Reports are accessible across more than 15 industries/categories in each market, including automotive, food and grocery, finance, telco, and travel. Major global brands, including Google, Adidas, Toyota, McDonald's, Coca-Cola, and sustainability leaders such as Patagonia, Dove, and Ben & Jerry's, are all covered in this data set. The reports can be accessed at https://portal.glowfeed.com/store.
The data enables brands, advisors, and consultants to evaluate if a brand is receiving the recognition it deserves for its ESG efforts.
"This is a useful data set for anyone wanting to place a value on the sustainability efforts of businesses because it indicates whether current and potential customers appreciate those efforts", says Mike Johnston, Managing Director of Data Products at Glow.
Julia Collins, Founder and CEO of Planet FWD, comments, "Even as the climate crisis deepens, we are seeing more and more progressive brands engage in 'greenhushing' for fear of reprisals. With six years to 2030, now, more than ever, we need the leading brands to celebrate their achievements and encourage others. We also need brands who haven't been in the fight to set climate goals and strategies. I hope this data encourages businesses to review their progress for both commercial reasons and ethical ones."
SRS Metric available under license
The SRS metric is being made available...
To continue reading
Request your trial