NielsenIQ Acquires UK On-Premise Insights Provider CGA.
MANews-(C)2009-2022
Chicago-based information services company NielsenIQ has acquired UK-based on-premise insights provider CGA, to deliver the granular alcoholic beverage measurement and insights solution, to help clients achieve growth, the company said.
Terms of the transaction were not disclosed.
NielsenIQ and CGA will come together and accelerate coverage closing client blind spots and deliver a complete view of on- and off-premise measurement.
Globally, the beverage alcohol market is worth more than USD 1.6tn and is expected to grow by 7% over the next five years.
Due to the fragmented nature of sales channels, worldwide beverage players need a cohesive read of their multi-channel sales to effectively plan for the future.
To enable this growth, CGA data and assets will be fully integrated into NielsenIQ's Connect platform, providing the market with data accuracy and...
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