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ON24 Acquires Cloud Video Software Firm Vibbio.

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Vincent

MANews-(C)2009-2022

US-based sales and marketing platform ON24 (NYSE: ONTF) has acquired Norway-based cloud video software company Vibbio, the company said.

Vibbio enables businesses to create and edit videos with no experience needed.

ON24 said that, with the Vibbio technology integrated across the ON24 Platform, every salesperson and marketer will be able to produce video content that creates more engagement, generates first-party data, and drives personalization.

B2B companies are embracing video to show the value of their brands, while more buyers rely on video content to research products and services.

Vibbio makes video creation and editing faster and easier, from recording videos to adding text, transition effects, and sound looping, as well as trimming and clip splitting.

Integration of Vibbio with the ON24 Platform will help companies make personalized, branded videos a core part of their overall sales and marketing strategies.

Customers will be able to leverage Vibbio across their webinar, event, and personalized content marketing activities and generate more first-person data...

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