OptimizeRx to Acquire Medicx Health for USD 95m.
MANews-(C)2009-2023
US-based healthcare technology solutions provider OptimizeRx Corp. (NASDAQ: OPRX) has agreed to acquire Arizona-based Healthy Offers, Inc., (dba Medicx Health), a healthcare consumer-focussed omnichannel marketing and analytics company to for USD 95m, the company said.
The cash component of the acquisition is being funded from OptimizeRx's existing cash and short-term investments and from the proceeds of a new USD 40m credit facility provided by Blue Torch Capital.
Following the transaction, OptimizeRx will have approximately USD 12.5m in cash and short-term equivalents available.
Certain members of Medicx's management plan to invest approximately USD 10.5m of their proceeds into the company's common stock. Closing is expected during the fourth quarter of 2023.
The acquisition of Medicx further advances OptimizeRx's mission to create a more informed and empowered healthcare community using new technology solutions.
The addition of the Medicx patient and HCP-focussed Micro-Neighborhood Targeting Platform, built...
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