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Orange Romania to Deliver Country's First All-Digital Mobile Brand.

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TELECOMWORLDWIRE-March 31, 2021-Orange Romania to Deliver Country's First All-Digital Mobile Brand

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MATRIXX Software, a provider of 5G monetization for the communications industry, has announced it has partnered with Orange Romania to provide its digital commerce platform to YOXO, Orange's first all-digital mobile brand in the region, the company said.

YOXO, built in just one year with a team of 15 people, has experienced impressive traction in the market, boasting a 90% customer recommendation rate, 3x sales growth and an NPS score triple that of the average mobile operator.

Officially launched in September 2020, YOXO was first conceived by Orange Romania as a way to reach a burgeoning, emerging customer segment comprised of young, cost-conscious digital natives who shun the idea of long-term contract commitments. With a goal to be first to market, Orange selected the MATRIXX Digital Commerce Platform to build a flexible, agile service capable of delivering real-time innovation to meet ever-shifting consumer demand.

The MATRIXX Digital Commerce Platform enables Orange Romania to deliver a...

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