Orion to Acquire Financial Advisor CRM Provider Redtail Technology.

MANews-(C)2009-2022

US-based wealthtech solutions provider Orion Advisor Solutions has inked a definitive agreement to acquire web-based client relationship management software firm Redtail Technology, which serves the wealth management industry, the company said.

Orion said the addition of Redtail's CRM technology to Orion's open architecture platform can serve as the foundation for advisors' tech stacks, connecting the advisor-client journey via an end-to-end integrated platform built around a CRM hub.

Post-close, Redtail co-founder and CEO Brian McLaughlin will become Orion's president of CRM reporting to Orion CEO Eric Clarke.

At that time, McLaughlin will join both Orion's executive team and its board of directors.

In addition to McLaughlin...

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