Perceived value of social media in students’ participation in social movement. A developing country perspective
| Published date | 11 November 2019 |
| DOI | https://doi.org/10.1108/DLP-06-2019-0023 |
| Date | 11 November 2019 |
| Pages | 244-258 |
| Author | Shohana Akter,Md. Anwarul Islam |
| Subject Matter | Library & information science,Librarianship/library management,Library technology,Records management & preservation,Information repositories |
Perceived value of social media
in students’participation in
social movement
A developing country perspective
Shohana Akter and Md. Anwarul Islam
Department of Information Science and Library Management,
University of Dhaka, Dhaka, Bangladesh
Abstract
Purpose –The purpose of this study is to empirically investigate the use of social media (SM) and its
influence for increasing students’participation in the quota reform movement at the University of Dhaka,
Bangladesh.
Design/methodology/approach –The revised technology acceptance model (TAM) was used to
formulate this research’s hypotheses.A survey was administered to obtain data about students’intention to
use SM. The surveyconsisted of a set of questions based upon the revised TAMmodel. A total of 498 surveys
were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and
single way ANOVA were conductedto test the hypotheses.
Findings –The results indicate that most of the students use SM for academic purposes and to get
connected with friends. Among the social networking tools, Facebook is the most widely used by the
respondents. Findings supportedthat perceived ease of use and perceived usefulness of SM affect student’s
intention to increase participation in the quota reform movement. There were no significant relationships
between genderand politics with the use of SM.
Research limitations/implications –A sample of studentsfrom Dhaka University was taken and the
sample size was small.As a result, the findingsof this study cannot be generalized in other settings. SM has a
positiveeffect in the societies where change happensthrough collective actions.
Originality/value –Why and how students use SM has been widely discussed over the available
literature,but students’intention to use for it for socialmovements has not been studied. This studyhas made
an effort to empiricallyexamine the use of SM in the context of the quota reform movement in Bangladesh.
Keywords Facebook, Social media, Bangladesh, Dhaka university, University students,
Social movement, Quota reform
Paper type Research paper
Background of the study
During the 1990s, social media (SM)emerged as communication channels and enabled user-
generated content, and thus it has changed the ways in which information is created and
Authors of this study are one of those winners of 2019 International Paper Contest (IPC) of SIG-III,
ASIS&T. This paper has been awarded as “Third Place”in the IPC held by the Special Interest Group
on International Information Issues (SIG-III) of the Association for Information Science and
Technology (ASIS&T). Authors are grateful to anonymous reviewers for their expert advice and
suggestions that helped to improve the quality of this paper. The authors would like to thank
Professor Dr Wasimul Bari who greatly assisted for the statistical analysis and it was a tremendous
help for the authors. Finally, they are thankful to Dhaka University students for their support.
DLP
35,3/4
244
Received23 June 2019
Revised4 October 2019
8 October2019
Accepted8 October 2019
DigitalLibrary Perspectives
Vol.35 No. 3/4, 2019
pp. 244-258
© Emerald Publishing Limited
2059-5816
DOI 10.1108/DLP-06-2019-0023
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