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Playmaker Acquires YouTube's Largest Spanish-Language Sports News Channel, Cracks.

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MANews-(C)2009-2022

Canada-based digital sports media company Playmaker Capital Inc. (TSX Venture: PMKR) (OTCQX: PMKRF) has acquired Mexico-based video-first sports platform Cracks, the company said.

Cracks is a soccer-centric collection of digital media assets that has a total audience across all channels in excess of 12.6m subscribers worldwide, including the most followed Spanish-language sports news channels on YouTube (Cracks Global Edition, Cracks Mexico, Cracks Colombia, and Cracks Argentina).

Cracks Global, its flagship YouTube channel, has nearly 5.5m subscribers and has attracted more than 2.7 bn lifetime views on YouTube.

Based on January 7, 2022 data, Cracks Global generates an average of 502,000 views per video, which ranks 15th amongst the top-50 sports channels by subscribers on YouTube globally.

Across the entire Cracks YouTube portfolio, including Cracks Global, Cracks Mexico, Cracks Colombia, and Cracks Argentina, there are over 7m active subscribers.

Cracks, originally founded by Guadalajara-native Manuel Bravo, one of the most prominent YouTuber's in Mexico and Latin America, also significantly increases Playmaker's social media following across other key social channels.

Cracks reaches 2.9m...

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