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Playmaker Capital Acquires Sports Media Publisher JuanFutbol.

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MANews-(C)2009-2022

Canada-based digital sports media company Playmaker Capital Inc. (TSX Venture: PMKR) has acquired 100% of the digital assets of Mexico-based underdog dba JuanFutbol, operator of an assortment of social media and digital channels as well as sports-focused web properties from Soccerly SAPI de C.V., the company said.

Playmaker said the deal will accelerate its growth in key Mexican and US Hispanic markets.

JuanFutbol delivers digital soccer content to more than 6 m social media followers across Facebook, Instagram, Twitter, TikTok, and YouTube.

Collectively, JuanFutbol's social media content generates a monthly reach in excess of 50m.

The acquisition of JuanFutbol also includes baseball-focused asset, JuanBeisbol, and women's-focused sports property, FridaPop.

JuanBeisbol introduces the first baseball-oriented brand to the Playmaker ecosystem, a top 3 sport in Mexico with strong year-long levels of interest and engagement.

FridaPop will complement Playmaker's other female branded asset, Redgol Fem in Chile, and directly contribute to a concerted effort to increase coverage of women's soccer and elevate women in sport globally.

Playmaker brand, Futbol Sites, will integrate JuanFutbol's team of experts in branded content to enhance the execution of sponsored campaigns in the region and more broadly across Latin America and the US.

The Mexico City based team that includes social media experts, media planners, creatives, video editors, copywriters...

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