Press Ganey Acquires Market Research, Customer Experience and Employee Experience Specialist Forsta.
MANews-(C)2009-2022
US-based healthcare patient, member, employee and consumer experience specialist Press Ganey has completed its acquisition of UK-based market research, customer experience and employee experience technology provider Forsta, the company said.
Press Ganey said its investment will advance Forsta's product innovation at an accelerated pace, especially in the high-demand areas of artificial intelligence, data visualization and qualitative research.
Forsta's global presence and network will propel Press Ganey's international healthcare growth ambitions while also expanding the company into new verticals, such as retail, financial services and consumer goods.
The joint company will continue to be led by Ryan as chairman and CEO, and...
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