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Primo Water Acquires Highland Mountain Water in Atlanta, USA.

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MANews-(C)2009-2022

American-Canadian drinking water solutions provider Primo Water Corp's (NYSE: PRMW) (TSX: PRMW) Primo Water North America subsidiary has acquired Highland Mountain Water, located in Atlanta, Georgia, the company said.

Highland Mountain Water is an independent distributor of Primo's Mountain Valley premium water brand.

Primo Water Corp. is a leading pure-play water solutions provider in North America and Europe and generates approximately USD 2.1bn in annual revenue.

Primo operates largely under a recurring razor/razorblade revenue model.

The razor in Primo's revenue model is its line-up of sleek and innovative water dispensers, which are sold through retailers and online at various price points.

The dispensers help increase household penetration which drives recurring purchases of Primo's razorblade offering.

Primo's razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill.

Through its Water Direct business, Primo delivers sustainable hydration solutions across its 21-country footprint direct to the customer's door, whether at home or to businesses.

Through its Water Exchange and Water Refill businesses, Primo offers pre-filled and...

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