Relex Solutions Acquires Formulate to Enhance Advance Promotional Planning Solutions for Retailers.
MANews-(C)2009-2022
Finland-based retail optimisation software Relex Solutions has acquired Swedish promotion planning and analytics company Formulate to enhance promotional planning solutions for retailers and consumer packaged goods companies, the company said.
Terms of the transaction were not disclosed.
With this acquisition, retailers will benefit from improved planning and optimisation capabilities for each stage of the promotion process with the help of proprietary AI, machine learning, and advanced analytics.
The acquisition by Relex Solutions comes on the heels of an EUR 500m funding round led by funds managed by Blackstone Growth, Blackstone's (NYSE: BX) growth equity investing business. The acquisition will...
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