Seedtag Acquires KMTX to Enhance Position in Contextual Advertising.
MANews-(C)2009-2022
Madrid-based contextual advertising company Seedtag has agreed to acquire 100% of the shares of French technology company KMTX (previously Keymantics) to enhance position in contextual advertising with a cookieless solution, the company said.
Terms of the transaction were not disclosed.
By combining Seedtag's contextual data with KMTX's models, Seedtag will be able to provide advertisers with a full-funnel cookieless solution that delivers results for both branding and performance objectives.
KMTX is focussed on delivering mid and low funnel KPIs to advertisers. They have developed proprietary AI to optimise post-click results based on multiple...
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