Sela launch new 'game-changing' Magpies shirts
| Published date | 12 April 2024 |
| Publication title | Evening Chronicle |
The match day mascots, who are deaf or have hearing loss, will join fans in wearing the tops for the first time tomorrow.
Sela will also donate their front of shirt sponsorship against Spurs to RNID, who support the 12 million people in the UK who are deaf, have hearing loss or tinnitus, while the charity's branding will also be displayed on the advertising hoardings at St James'. It will be the first time that a hearing loss charity has been promoted on the front of a Premier League club's kit and Sela hope the overall initiative will inspire clubs across the world to build on efforts to improve accessibility.
Ibrahim Mohtaseb, senior vice president of the live events company, said: "Ensuring every fan is able to experience the amazing atmosphere is so important to us as a sponsor of Newcastle United.
"St James' Park is renowned for its noise and passion. Through this initiative we hope to enable deaf fans and fans with hearing loss to feel a part of this.
"We would welcome the whole football family to join us by adopting the technology. By acting now, we can collectively make watching live football matches an incredible experience for everyone who loves the game."
A survey by the RNID found that 71% of people who are deaf and have hearing loss believe new technology can be used to improve the matchday experience and make live sporting events more accessible.
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