Smartly.io Acquires Ad-Lib.io to Expand Cross-Channel Creative Technology.

MANews-(C)2009-2022

Finland-based social advertising SaaS platform Smartly.io has acquired UK-based creative optimization platform Ad-Lib.io, to fuel cross-channel expansion to include creative optimization across the Google ecosystem, the company said.

Terms of the transaction were not disclosed.

With the acquisition, Smartly.io's SaaS solution for social advertising will now be augmented by Ad-Lib.io's enterprise suite of creative tools for YouTube, DV360 and Google Ads campaigns. The industry is seeing a growing demand for solutions that bring creative and media closer together across all channels.

Ad-Lib.io is a Google Certified Creative partner and currently works with 10 of the top 30 global advertisers. Smartly.io partners with...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT