Solotech Acquires Live Production Specialist XR Studios.
MANews-(C)2009-2021
Canadian audiovisual and entertainment technology company Solotech has acquired full-service agency and live production specialist XR Studios, the firm said.
XR Studios specializes in extended reality, which is comprised of augmented reality technology for live broadcast and virtual productions.
As part of the strategic plan, XR Studios will continue to operate as a separate entity and brand, progressing its strong trajectory in market leadership.
With this acquisition, Solotech's recently created Media and Entertainment Technology Division will make another significant step towards realizing its vision of developing new technological solutions that are at the crossroads of three realities: fans and artists, content producers, and online gamers.
A specialist in the live production industry, Solotech saw the increasing need for live streaming services and virtual production, and rapidly adapted its offering to support its clients and tackle new opportunities.
Located in Los Angeles, XR Studios serves clients in multiple segments such as TV, music, companies, and live events.
XR Studios pioneered innovative performances such as Katy Perry's American Idol finale and MTV's 2020 Video Music Awards.
Other notable clients include Billie Eilish, Leon Bridges, Amazon, Verizon, Twitch, and many more.
This transaction will accelerate the path of Solotech and XR Studios' visions to...
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