Your World of Legal Intelligence
 United Kingdom | +44 (0) 20 7284 8080

Sports and Entertainment Firm Endeavor Acquires On Location, Endeavor China.

Document Cited in Related
Vincent

MANews-(C)2009-2022

US-based sports and entertainment company Endeavor Group Holdings, Inc. (NYSE: EDR) has acquired premium experiences leader On Location and Endeavor China in two separate transactions, the company said.

As a result of these transactions, the National Football League 's strategic investment platform, 32 Equity, which had previously been an equity holder in Endeavor's On Location business, converted that equity into equity interests in parent company Endeavor.

Similarly, via a separate transaction, Endeavor China investors Sequoia Capital China, Tencent, and affiliates of FountainVest Partners converted their Endeavor China equity into equity interests in parent company Endeavor.

These transactions enable Endeavor to streamline management and create operational efficiencies across these two businesses, while fully integrating them within its network.

Endeavor acquired a majority, controlling interest in On Location in January 2020. As the NFL's long-time official hospitality partner, Super Bowl LVI in February 2022 marked On Location's single biggest hospitality event by revenue.

Beyond the NFL, On Location is an official partner to more than 150 iconic rights holders, including the PGA, NCAA, UFC, and WWE, as well as numerous musical artists, festivals, and fashion events.

In 2021, the International Olympic Committee named On Location its first-ever, official global hospitality provider for the Paris 2024, Milan 2026, and...

To continue reading

Request your trial
COPYRIGHT Normans Media Ltd.

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT