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Stagwell Acquires Consumer, Creative, and Content Insights Platform Apollo Program.

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MANews-(C)2009-2022

US-based challenger network Stagwell (NASDAQ: STGW) has acquired Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing, the company said.

Apollo will be integrated with Stagwell's data and insights unification tool, Consumer Understanding and Engagement, and is the first acquisition made by the Stagwell Marketing Cloud.

Apollo's enterprise technology tools will connect Stagwell's first-party data universe with millions of behavioral, transactional, and location-based data points to help marketers understand consumer behaviors, motivations, and states of mind.

The integration of Apollo with CUE will automate workstreams to translate insights into effective campaigns across messaging, content strategy, and media.

Apollo Program was initially incubated within Anomaly, an agency within the Stagwell network.

Like other products in the Stagwell Marketing Cloud such as PRophet, an AI-based tool for predicting earned media interest and sentiment it solves for a crucial gap in the marketing services ecosystem and is primarily geared towards in-house marketing teams.

The Stagwell Marketing Cloud is a proprietary suite of SaaS and DaaS tools built for the in-house...

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