Supermarket invests in more price cuts as cost of living soars
| Published date | 16 June 2022 |
Sainsbury's said it has also shaken up the promotion to cover its 20 most popular product lines, which it confirmed will be more costly for the business. It said the latest discounts will knock around a 10th of the price of popular packs of chicken breasts and beef mince.
The pricing strategy comes as shoppers face rampant inflation, which leapt to a 40-year-high of 9% in April and is expected to rise further.
The Office for National Statistics...
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