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Swiftline Acquires Leading e-Commerce Market Intelligence Platform Charm.io.

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MANews-(C)2009-2022

US-based e-commerce software company Swiftline Corp has acquired direct-to-consumer e-commerce intelligence platform Charm.io, which tracks insights on 5.9 m online retailers, the company said.

Financial terms of the transaction were not disclosed.

Charm actively tracks 5.9m stores and 200m products across 160+ features and signals including proprietary growth and success scores, brand contacts, distribution platforms, revenues, social media following, influencer affiliations, advertising spend and more.

Charm's clients and users span the e-commerce ecosystem to include agencies, brands, aggregators, and financial institutions who use Charm for lead generation, analysis, and/or business intelligence.

Charm will be integrated into the Swiftline data and technology platform, adding core IP around data collections, natural language processing, and computer vision models.

Swiftline is a data-science backed e-commerce software company that acquires and builds integrated data and technology solutions.

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