T-Mobile Acquires Rideshare Advertising Network Octopus Interactive.
MANews-(C)2009-2022
German telecommunications company Deutsche Telekom AG's US-based T-Mobile (NASDAQ: TMUS) wireless business has acquired US-based rideshare advertising network Octopus Interactive, the company said.
Octopus Interactive is the largest national network of interactive video screens inside Uber (NYSE: UBER) and Lyft vehicles.
This move marks the next step for Marketing Solutions, T-Mobile's advertising technology business, in...
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