Truist Acquires Long Game to Advance Gamified Personal Finance Offerings.
MANews-(C)2009-2022
North Carolina, US-based financial services company Truist Financial Corp. (NYSE: TFC) has acquired San Francisco-based gamified finance mobile app Long Game, to help clients build long-term financial wellness, the company said.
Terms of the transaction were not disclosed.
Long Game transforms how users engage with their bank by using prize-linked savings and casual gaming to motivate smart financial behaviors, and driving new account growth and client retention for banks.
Long Game's modern architecture is aligned with Truist's existing technology stack, which will increase client engagement, savings, and financial education, particularly among millennial and Gen Z populations.
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