Unlocking Opportunities for Print Service Providers in the Booming African Print Decor Market (By Somesh Adukia).
M2 PRESSWIRE-October 26, 2023-: Unlocking Opportunities for Print Service Providers in the Booming African Print Decor Market (By Somesh Adukia)
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RDATE:26102023
By Somesh Adukia, Managing Director -- Canon Central and North Africa (https://www.Canon-CNA.com).
In recent years, Africa's interior decor industry has witnessed a remarkable surge in the demand for printed decor solutions, a trend that shows no signs of slowing down.
With the African printing industry projected (https://apo-opa.info/3MfZQTe) to reach a staggering value of US$235.3 million by the end of 2031, the timing couldn't be better.
The market remains vibrant and promising, offering lucrative growth prospects for print service providers (PSPs) across various sectors of interior decor, including wallcoverings, fine art prints, and applications in both residential and commercial settings. According to Big Picture Magazine and Keypoint Intelligence's 2022 'Application and Utilization Survey', interior decor and wall coverings were among the top five most profitable applications for PSPs in the current market landscape.
Enhancing Consumer Experiences
This flourishing trend is driven by a confluence of factors tailored to meet evolving consumer habits in Africa. The surge in e-commerce popularity has compelled global retailers to focus on delivering seamless online and in-store shopping experiences. Simultaneously, the importance of enhancing the aesthetic appeal of retail spaces and creating immersive customer experiences has soared. From wayfinding and point-of-sale solutions to floor and display graphics, retail decor is evolving rapidly. Brands are increasingly employing colourful signage and banners to support seasonal celebrations and events, aiming to draw customers back into physical stores.
The rise of pop-up shops and markets presents new opportunities for PSPs to provide turnkey print-based solutions that empower small businesses to create a captivating brand identity and engage in effective guerrilla marketing strategies.
Canon has been active in the decor segment for many years, with a range of wide format production solutions, specialist software and media, and extensive expertise in interior print applications. With such a plethora of vibrant printed decor applications available and the market projecting continued growth, it's a great time for print businesses to dive into this expanding market and show customers just how effective...
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