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West Chester Business Improvement District uses live streaming to spread awareness for downtown small businesses.

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M2 PRESSWIRE-April 5, 2018-: West Chester Business Improvement District uses live streaming to spread awareness for downtown small businesses

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RDATE:04042018

Business Improvement District's are now using live streaming to help sole proprietors in their districts increase business and attract customers.

West Chester, PA - The West Chester Business Improvement District (BID) has partnered with the StreamGeeks to provide live streaming services to small businesses in the downtown area. Helping small businesses in retail, fashion, and food services the BID has leveraged the power of live streaming on Facebook to increase customer traffic and sales for West Chester Bureau businesses.

"This is a great idea that worked out so well... we are helping small businesses get their word out in a quality fashion," says Malcolm Johnstone, the West Chester BID Executive Director. Johnstone worked with a local live streaming group called the StreamGeeks, who hosts a weekly live broadcast from their downtown West Chester location on Market Street. The team put together professional live streams for the Old Soul Decor, Tesoro, and the Split Rail Tavern over the past few months working with the West Chester BID. "We are so happy to see our local Business Improvement District supporting small business on social media," says Paul Richards, Chief Streaming Officer for the StreamGeeks. "I didn't realize that Malcolm was so well versed in Facebook, audience engagement and social media marketing in general," says Richards.

Video Link: http://www.youtube.com/embed/R0dB5wGZAyA

"It's such a beautiful system and we are ahead of the curve in our partnership (with the StreamGeeks)," says Johnstone. "People like Brit...

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