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Yamaha Acquires Marine-Based IoT Solutions Maker Siren Marine.

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MANews-(C)2009-2022

Japanese manufacturer Yamaha Motor Co.'s (OTC: YAMHY) US-based Yamaha Motor Corp., USA business has closed the acquisition of Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems company, Inc, the company said.

Yamaha plans additional announcements about connected boat technology and future product development during the 2022 Miami International Boat Show.

The terms of the agreement were not disclosed. Siren will continue to support all current customers and all products will retain the Siren brand. Development teams will work out of Siren's headquarters in Newport as well as Yamaha headquarters in Kennesaw.

Yamaha and Siren plan to introduce new, co-developed products to consumers in the next 12-24 months.

The announcement underscores the company's commitment to deliver connected products that are easier to use and create greater satisfaction and confidence on the water.

Yamaha US Marine Business Unit, based in Kennesaw, Georgia, markets and sells marine outboard motors ranging in size from 2.5 to 425 horsepower.

It also markets and sells fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft.

The unit includes manufacturing divisions of Yamaha Marine Systems Co., Inc., including Kracor of Milwaukee (rotational molding), Bennett Marine of Deerfield Beach, Fla. (trim...

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