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Yamaha to Acquire Marine-Based IoT Solutions Maker Siren Marine.

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MANews-(C)2009-2021

Japanese motorcycle, marine products and outboard motor manufacturer Yamaha Motor Co's US-based Yamaha Motor Corp., USA. Business plans to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions through its Yamaha Marine Systems company, Inc. subsidiary, the company said.

Yamaha expects to complete the purchase before the end of the year.

The announcement follows Yamaha's minority investment in Siren last March and underscores the company's focus on offering connected products that are easier to use and create greater satisfaction and confidence on the water.

The acquisition of Siren and the development of these new "connected" products falls in line with Yamaha's CASE Strategy.

CASE is an acronym for Connected, Autonomous, Shared/Service and Electrification, and describes the focus areas of deploying the technology in the effort to make boating easier.

CASE is Yamaha's directional theme for future product development, and is also being integrated into current Yamaha products as the company continues to evolve.

Based in Newport, Rhode Island, Siren Marine was established in 2011 by Daniel Harper, a licensed captain, sailor and computer/electronics entrepreneur who led the company until his unexpected death last January.

Yamaha chose Siren for the company's track record of advancing practical applications in marine IoT through thoughtful innovation and sound engineering.

The terms of the agreement were not disclosed.

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