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ZoomInfo Acquires Recruitment Marketing and Employer Branding Platform Comparably.

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Vincent

MANews-(C)2009-2022

US-based go-to-market software, data, and intelligence provider ZoomInfo (NASDAQ: ZI) has acquired recruitment marketing and employer branding platform Comparably, the company said.

A popular destination for employee reviews and salary data, Comparably attracts millions of job seekers each month looking for a trusted source of information on company cultures and employee insights.

The platform provides employers with SaaS (Software-as-a-Service) solutions to amplify and enhance their employer brand and recruitment marketing with custom content, search engine optimization, and global media recognition through Comparably's Best Places to Work Awards series, which reaches hundreds of millions of people annually.

The acquisition of Comparably adds another key source of company, employee, and customer data to ZoomInfo's data and intelligence.

ZoomInfo plans to use Comparably's unique proprietary data to further build TalentOS into a...

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