No. 11-1, January 2017
Index
- Guest editorial
- Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior
- Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion
- Predisposition towards foreign brands and materialism: a quantitative assessment
- Cultural influence on brand loyalty of rural consumers in the Indian context
- Patient satisfaction and brand loyalty in health-care organizations in India
- The influence of country image on luxury value perception and purchase intention