No. 11-4, December 2017
Index
- Understanding India: a market based perspective
- New product announcements effect on stock prices in India
- Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type)
- Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers
- Utilization and factors of non-utilization of export incentives: a cross sectional empirical study of Indian exporters
- Role of women entrepreneurs and NGOs in promoting entrepreneurship: case studies from Uttarakhand, India
- When does it make sense to focus business portfolios? A study of business group responses to institutional change in India
- Indian healthcare value chain – status quo not a sustainable solution