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Aldi launches online wine school to help baffled boozers become buffs

Document Cited in Related
Vincent
Date01 April 2021
Published date01 April 2021
Publication titleMyLondon (England)
Budget chain Aldi has launched the nation's first supermarket Wine School so budding wine connoisseurs can brush up on their knowledge with free access to an online educational hub along with a range of expertly-curated tips and tricks.

Research commissioned by the supermarket shows that 91% of the nation’s wine drinkers admit to bluffing about their wine knowledge to impress friends and family and 70% want to know more about their favourite drinks.

Aldi’s jargon-busting Wine School offers price tag friendly, pressure-free learning for all.

Following on from the success of the chain's Aldiploma, a series of six, free online modules, Aldi’s Wine School will launch with modules seven and eight.

These are ‘A Guide to New World Wines’, which explores new up and coming wine regions, and a ‘Wine and Food Matching’ masterclass – perfect for those simply looking for the best vino to match their grub.

Shoppers will also have access to a series of tasting videos and live tutorials from a range of experts, including TV presenter, Jilly Goolden.

Sam Caporn, Mistress of Wine, said: “Aldi is known for offering great quality wines at affordable prices with many award-winning bottles available for under £5. But sometimes, deciding which one to choose can be overwhelming.

"That’s why the Aldi Wine School, with...

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