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Co-op boost for Healthy Start voucher scheme in run-up to Christmas

Cited in Related
Vincent
Published date21 December 2020
Date21 December 2020
Publication titleMyLondon (England)
Retailer Co-op has announced it will add the extra value to Government Healthy Start vouchers as part of its work as a founding member of footballer Marcus Rashford MBE’s Child Poverty Task Force, which aims to ensure that all children have access to healthy and nutritious food.

The move means that customers wishing to redeem a voucher in any Co-op store in England, Wales or Northern Ireland will be able to exchange it for items up to the value of £4.10, instead of the usual £3.10.

Healthy Start vouchers can be used to buy vital food and essentials such as milk, fresh, frozen and tinned fruit and vegetables, fresh, dried and tinned pulses and first-stage infant formula.

Jo Whitfield, chief executive of Co-op Food, said: “Co-op is committed to ensuring that everyone, including children have access to the nutritious food they need in order to thrive.

"Food poverty has risen at an alarming rate this year and sadly, this is impacting the health of the communities we serve, which is why we felt it was so important to add value to the current Healthy Start scheme.

“It is our sincere hope that this additional £1 will...

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