Commbank-More than 1.5m claims commenced to uncover government benefits and rebates.
ENPNewswire-August 27, 2021--Commbank-More than 1.5m claims commenced to uncover government benefits and rebates
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Release date- 26082021 - The Benefits finder feature in the CommBank app has seen a sharp spike in claims, with the COVID-19 Disaster Payment quickly becoming one of its most popular benefits, according to latest CBA data.
New figures from Commonwealth Bank highlight a record number of claims being started by customers wanting to access unclaimed government benefits and rebates using the bank's Benefits finder1 digital feature.
The spike comes after Commonwealth Bank started harnessing its Customer Engagement Engine2 to proactively engage with large numbers of Australians who have been potentially impacted by recent COVID lockdowns.
CBA's Chief Data & Analytics Officer, Dr Andrew McMullan said: 'We're using our world-leading data and analytics capabilities, along with artificial intelligence and machine learning, to quickly engage with customers potentially impacted by various states of lockdown and offer support.
'We've recently sent more than 66 million localised and personalised in-app messages to relevant customers3 and understand the value this adds to their lives. We regularly contact customers within 24 hours, and sometimes the same day, following any government announcement advising of additional support available.'
Dr McMullan added the bank had contacted 4.7 million customers about government benefits and rebates that they may not have been aware they are eligible for4.
'We're focussed on offering customers global-best digital experiences and last month customers started more than 180,000 claims using Benefits finder. This is the largest monthly number of claims ever started since we launched the digital feature in 2019 and an uplift of more than 150 per cent when compared to the same period last year5.'
Customers have now commenced more than 1.5 million claims via Benefits finder, up from more than 1 million in February 20216.
Dr McMullan said the bank has seen an increase in the number of claims started across all states.
'Since the start of the year, customers in NSW have accounted for more than 50 per cent of all claims started across the country, followed next by Victoria with nearly 20 per cent, and Queensland with more than 10 per cent7,' he said.
'When you compare June 2021 to July 2021, the number of claims started in both Victoria and South Australia has...
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