Eager Edinburgh Princes Street shoppers camp out at dawn ahead of product launch
| Published date | 26 March 2024 |
| Author | Lee Dalgetty |
| Publication title | EdinburghLive (Scotland) |
The new collection includes watches with designs inspired by various artists, include Henri Mattise and Marc Chagall. New releases from Swatch often see shoppers lining up outside their stores, which has been seen in Edinburgh several times.
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On their site, Swatch said: "Art has the power to take us all to different places and amazing things can happen when you take the time to stop and look.
"This year, Swatch has partnered with the world-famous Tate galleries to bring more art to more people through this year's Swatch Art Journey with a brand-new range of masterpieces for your wrist to choose from. The Swatch x Tate Gallery Collection reflects the essence of the Swatch brand in a way that none of its art collaborations have before.
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"Our partnership represents a journey through time, genre and self-expression. The iconic artists and unique works chosen for this year's collection reflect the boundary pushing, innovation, positive provocation, and joie de vivre that Swatch is...
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