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Fiat Chrysler Automobiles to launch social media campaign across Alfa Romeo, Chrysler, Dodge, FIAT, Jeep(R) and Ram brand channels.

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Auto Business News-April 13, 2020--Fiat Chrysler Automobiles to launch social media campaign across Alfa Romeo, Chrysler, Dodge, FIAT, Jeep(R) and Ram brand channels

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Auto Business News - 13 April 2020

Fiat Chrysler Automobiles, a company formed by the reorganisation of Fiat and Chrysler, is introducing a social media campaign across its Alfa Romeo, Chrysler, Dodge, FIAT, Jeep(R) and Ram brand channels.

The automaker is taking this step in an effort to galvanise Americans and encourage them to stay home, when possible, in addition to celebrating those who are selflessly working on the frontlines. The brands are launching both video and static posts over the coming weeks.

Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles, said, 'We want to send messages of hope, solidarity and optimism to everyone who is doing their part to combat the spread of the virus, for the people staying at home and to those working on the frontlines. Our goal...

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