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Fiserv and NYDIG team to help FIs give consumers bitcoin access.

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ENPNewswire-June 24, 2021--Fiserv and NYDIG team to help FIs give consumers bitcoin access

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Release date- 24062021 - Financial institutions of all sizes now can enable consumers to buy, sell and hold bitcoin through their bank accounts via an integration between Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions, and NYDIG, a leading bitcoin technology and financial services company.

This will enable banks and credit unions to meet growing mainstream interest in bitcoin, retain and grow their customer base, and increase non-interest income opportunities.

An extension of the Fiserv commitment to open banking technology, the integration with NYDIG will allow consumers to manage bitcoin transactions directly within their financial institution's online and mobile banking portals, providing users an easy way to buy, sell and hold the popular digital asset through their trusted financial institutions.

'Interest in cryptocurrency, and particularly bitcoin, has skyrocketed over the past several years, to the point that bitcoin investing is now a commonplace activity,' said Byron Vielehr, chief digital and data officer at Fiserv. 'People continue to turn to financial institutions as a central place to manage their financial activity, and being able to offer this capability will help position banks and credit unions at the forefront of their customers' financial lives.'

California-based First Foundation Bank is already working with Fiserv and NYDIG to...

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