FordDirect selects SOCi as platform of record for localised marketing.
Auto Business News-June 24, 2022--FordDirect selects SOCi as platform of record for localised marketing
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Auto Business News - 24 June 2022
FordDirect, the joint venture partner of Ford Motor Company (NYSE: F), has chosen SOCi as its platform of record for localised marketing.
SOCi will be available for all Ford and Lincoln Dealerships in the United States.
Jenna Thompson, Ford's digital retail marketing manager, said, 'As we began to search for a new local marketing platform, we knew we needed a vendor that would offer superior customer support and a seamless experience to improve adoption rates. We...
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