Peckham father and son duo who 'love what they do' bringing their handmade Jamaican patties to Aldi
Published date | 10 April 2024 |
Publication title | MyLondon (England) |
Flake Bake was launched in 2012, four years after Mike's dad, Paul, 54, bought the retail unit housing the original bakery he worked in when he moved from Jamaica in the 90s. Since then they have sold over six million patties but since entering Channel 4' s 'Aldi's Next Big Thing' the scale of the business has skyrocketed.
Flake Bake handmake 20,000 patties a week in their south London premises and have now partnered with a big manufacturer to keep their authentic look and flavours and supply them to over 1,000 Aldi stores. Mike first heard about the show when his friend sent him a link to an application in June 2023.
He said: "We had a lot of debts coming out of Covid and I thought closing was probably the best thing to do. My friend sent me a link to the application and I thought if I am going to close up then I've got nothing to lose.
"Four days after I applied I heard back from the production company. My dad was in Jamaica and we had a Zoom call with them and they liked the idea of me and my dad working together."
The following months were crazy for the duo, they had to present their product to Julie Ashfield, Managing Director of Buying at Aldi UK, work on their packaging and branding and figure out how to expand the shelf life of their patties. "When we realised we won it was surreal.
"I think me and my dad barely spoke on the drive home because it meant we were going to be on a supermarket shelf. We didn't have any clue and knew we couldn't do that."
Mike explains how since October it has been non stop making sure the patties are ready and expanding Flake Bake. "After the win the work tripled as we weren't in a position to manufacture the amount of...
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