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The first look at Sunderland's new home kit for the 2017/18 season; The Black Cats's new home design was officially unveiled by the club today ahead of its release date on Thursday, June 29.

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Byline: Sean McCormick

Sunderland AFChave launched their new kit for the 2017/18 season and delivered a world footballing first in doing so.

The Black Cats unveiled their new kit design by screening a game between two local teams on Facebook Live to launch its new 2017-18 adidas home kit.

Dawdon Welfare Park FC of the Peterlee and District Sunday League sported the new look and ran out 7-1 winners over Hall Farm Glasshus FC of the Durham Alliance Combination League at Ashbrooke Cricket Club -- the site of one Sunderland AFC's former grounds prior to its move to Roker Park in 1898.

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The match broadcast reached more than 350,000 supporters live on Facebook, and coverage of the launch game was seen by around one million fans across all of the club's social channels.

The club wanted to celebrate local players and the families who support them week in, week out, by putting them centre stage in the launch of the Black Cats' new look.

Paul Welch of Dawdon Welfare Park said: "It was a huge honour for us to be chosen to unveil the new Sunderland home kit. For the club to recognise and celebrate grassroots clubs and players in this way is fantastic and it's something we will remember for the rest of our lives. The kit is great and we all love it."

Sunderland AFC is synonymous with its famous red and white striped shirts and the stripes have taken on...

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