Toyota signs multi-year sponsorship agreement with The National Football League.
Auto Business News-October 12, 2023--Toyota signs multi-year sponsorship agreement with The National Football League
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Auto Business News - 12 October 2023
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Toyota Motor Corporation (NYSE: TM), a Japan-based automaker, has signed a multi-year sponsorship agreement with The National Football League (NFL) naming Toyota as the Official Automotive Partner of the US NFL.
The contract is intended to allow the automaker to use the year-round NFL calendar as a powerful marketing platform to communicate its brand message to football fans across the United States.
The automaker says that it aims to connect with consumers in an authentic way, improving their fan experience and driving Toyota brand loyalty with the ability to activate at official NFL...
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