Ambush Marketing in UK Law
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London 2012 and the Impact of the UK's Olympic and Paralympic Legislation: Protecting Commerce or Preserving Culture?
The general commercial rights associated with the Olympic Movement are protected in the UK by the Olympic Symbols etc (Protection) Act 1995. In addition, the UK Government, in response to a require...... ... use of the Olympic Properties and the pro visions to prev ent ‘ ambush marketing ’ 9 around Ol ympic venues will be 4 See further, IOC, The ... ...
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Sports sponsorship: scientific coverage in academic journals
Purpose: Sports sponsorship is considered a business strategy that allows for the mutual benefit of both parties; the sponsor achieves to position and make its brand known and those sponsored obtai...... ... , andMaría de la Cruz Del Río-RamaBusiness Organisation and Marketing Department,Faculty of Business Administration and Tourism, University of ... study of the marketing and sponsorshiprelationship,the so-called “Ambush Marketing”arealso addressed, which are usedto achievemarketingobjectives ... ...
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Brand association and memory decay effects of sponsorship:. the case of the Australian Formula One Grand Prix
Corporate managers often invest in sponsorship as a means of associating a firm, its name or its brands, with a particular sport or event. The strength of that association should therefore be a mea......IntroductionWhile the importance of branding as a marketing tool is undisputed, therehas been some debate over the meaning of brand ... Increasing costs as well asthe growing incidence of ambush marketing – the attempt by some firms to540 JOURNAL OF PRODUCT & BRAND ... ...
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Anbar Abstracts Issue
This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into six sections covering abstracts under the following headings: Marketing strategy; Customer service; P...... ... 3Section 1: Marketing strategy ... response, while this was less so in theconsumer examples.BM32 Ambush marketing: immoral or imaginative practice?A. MeenaghanJournal of ... ...
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Tattooing and brand sponsorship: how far is too far?
Purpose: The purpose of this paper is to explore how consumers view sponsorship tattoos. This study specifically addresses three research questions: first, how consumers view the idea of sponsorshi...... ... athlete basedon placement, sport and brand perceptions.Keywords Marketing, Brand, Corporate tattoosPaper type Research paperGoing under the needle ... co-branding benefits of sponsorship B2Bpartnerships: the case of ambush marketing”, Journal ofAdvertising Research, Vol. 45 No. 3, pp ... ...
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Linking place, mega‐event and sponsorship evaluations
Purpose: Little research has examined sponsorship within the context of mega‐event and related host images. This paper seeks to explore the relationships among country, destination, mega‐event and ...... ... Committee (IOC) – have set standards in sportsponsorship marketing, most notably through their TheOlympic Program (TOP) sponsorship program, ... 14-23.Seguin, B. and O’Reilly, N. (2008), “The Olympic brand,ambush marketing, and clutter”, International Journal ofSport Management and ... ...
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The Olympic Charter: A Transnational Constitution Without a State?
This article examines various aspects of Teubner's theory of societal constitutionalism using the lex sportiva as an empirical terrain. The case study focuses on the operation of the Olympic Charte...... ... Law and Legal Transplants: The International Olympic Committee, Ambush Marketing and Ticket Touting' (2016) 36 Legal Studies 93. 36 F. Rich, ... ...
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Brand equity’s influence on responses to event sponsorships
Recent research into consumer responses to sponsorships has examined the role of sponsor‐event fit on cognitive and affective responses. However, influences on sponsor‐event fit have received littl...... ... RoyAssistant Professor of Marketing, Middle Tennessee State University,Murfreesboro, Tennessee, USAT. Bettina ... : the AdelaideFormula One Grand Prix and evidence of incidental ambush effects'', Journal ofMarketing Communications, Vol. 3, pp. 1-20.Schaefer, ... ...
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Time to Change
This article profiles Time to Change ‐ England's most ambitious programme of work to tackle the stigma and discrimination that people with mental health problems face. The programme is run by the c...... ... MARKETINGCAMPAIGNWAS ... KIDSWITHASPIDERMADEOFBALLOONS4HE@AMBUSH ... ...
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Developing Managerial Competence for Library Automation
While there exists a small and perhaps growing cadre of mature library managers skilled in automation, not enough new MLS holders are being educated to support and extend the potential of automatio...... ... projection of such an image will require effective, professional marketing of our vision for the future and of our services. In that way we will ... In no way were they prepared for the automation ambush and the resulting revolution that followed. Automation touches everything ... ...
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